Image by Gerd Altmann from Pixabay
Representation:
"Representation is how media texts deal with and present gender, age, ethnicity, national and regional identity, social issues and events to an audience. Media texts have the power to shape an audience’s knowledge and understanding about these important topics. This makes them very powerful in terms of influencing ideas and attitudes"
Source: “What Is Representation?” BBC Bitesize, www.bbc.co.uk/bitesize/guides/z9fx39q/revision/1. Accessed 27 Sept. 2021.
Misrepresentation:
1: to give a false or misleading representation of usually with an intent to deceive or be unfair
2: to serve badly or improperly as a representative of
Source: “Misrepresent.” The Merriam-Webster.Com Dictionary, www.merriam-webster.com/dictionary/misrepresent. Accessed 27 Sept. 2021.
Media Bias:
Those employed in media control the type of stories that are broadcast, printed, or posted online. Journalists and reporters have a responsibility to present their stories with facts and the evidence to support them. If opinions are given, it must be clear that the information is an opinion and not fact. Although the general public expects the media to be fair, bias—either intentional or unintentional—often affects what information is chosen to be reported and how the information is reported. Examples of bias in stories include omitted viewpoints, catering to advertisers, and support for a certain political view.
Source: "Media." Britannica School, Encyclopædia Britannica, 14 Nov. 2014. school.eb.com/levels/middle/article/media/607107. Accessed 27 Sep. 2021.
STOP - before you click it, read it, share it, or react, just stop. Ask yourself "Do I know this website?" "Does it have a good reputation?" If you're not sure, move on to the next steps.
INVESTIGATE THE SOURCE - do an internet search on the domain you just found. Look it up in Wikipedia. Read about the source. Are they legit? Are they biased? Do they have an agenda? Was that video on the benefits of milk consumption put out by the dairy industry? You need to know the answers to these questions before you consume the content. Can't find anything about the site? Don't read it.
FIND BETTER COVERAGE - don't just go to the websites that found you. Look for trusted reporting. Look for experts in the field. Ask a librarian or a teacher for advice or trusted sources.
TRACE CLAIMS TO ORIGINAL CONTEXT - if a website quotes another article or website, find the original quote or claim or article. Are you watching the complete video? Are you seeing the entire photo?
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Want to change your relationship with media? Ask yourself these 5 key questions created by the Center for Media Literacy:
Source: Share, Jeff, et al. “Five Key Questions That Can Change the World.” Center for Media Literacy, 2007, www.medialit.org/sites/default/files/5KQ%20ClassroomGuide_1.pdf.
The Center for Media Literacy's 5 Core Concepts about Media:
Source: Share, Jeff, et al. “Five Key Questions That Can Change the World.” Center for Media Literacy, 2007, www.medialit.org/sites/default/files/5KQ%20ClassroomGuide_1.pdf.